Getting A Bachelor's Degree In Advertising Or Public Relations

Braxton Tulin - Monday, May 06, 2013

He may become involved in setting up product pre-tests and test marketing exercises to decide whether the product, the marketing strategy or the advertising media and techniques are likely to be successful or are capable of improvement or amendment.

1. To interpret the company policy to advertising agents and also other outside services so that their work is produced in accordance with the policy of the company. This is a delicate operation, a matter of clear communication to others who do not need the benefit of his intimate inside knowledge gleaned over a period of time. Unless he is able to convey his company's requirements within easily understandable terms, time, money and patience can be sacrificed on producing unacceptable campaigns, copy, layouts, photographs, print films, displays, and so on.

2. To determine the appropriation or advertising budget and to make allocations for different media and purposes.

3. To manipulate expenditure. With monies spread over a diversity of campaigns, mass media and techniques, the advertising manager has to be a get good at of budgetary control.

4. To co-operate with the advertising agency. This is absolutely essential, and it is a good saying that an advertising agency is only as good as the client allows it to be. Agencies are not miracle people. While their ingenuity must be encouraged they cannot work in a vacuum, and the advertising manager must be responsive in feeding his agency with all the facts, samples and other background material on which the agency can go to work. The advertising manager also has to remember that agency personnel may not be always in direct contact with him, but have to sort out departmental heads.

5. To control or undertake 'product publicity', that is press relations for his products. He may have his own press officer or use the services of a PR consultancy. If his company has a separate public relation department, he will work with that department.

6. To assess the results of advertising, doing this where possible by means associated with conversations from inquiries to sales, shop audit results showing shares of the market held with regards to advertising expenditure and other methods.

These responsibilities indicate something of the breadth of the advertising manager's job. It calls for a liberal education, business experience and sound training in advertising.

There are many search engines (SEs) that sell listings to businesses and these listings usually can be found in the top few results. Contrary to what many people may believe, searchers have no need to fear these paid listings since the revenue generated from paid listings ensures that unpaid listings can be purchased in search results. Listed below are a few facts about search engine advertising that will help you understand how search engine marketing works.

Paid Placement Listings

Popular SEs usually offer a paid placement listing through which businesses that advertise are certain a high-ranking. This listing is usually in relation to your selected keywords and these paid listings are highlighted to get attention of searchers. The exact position of paid listings varies based on a few factors but as a general rule, paid placements appear above the editorial listings. Some search engine advertising listings that are paid for may seem in the side of the editorial content and these listings are typically referred to as sidebar listings.


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