How to Make Your Advertising Poster Stand Out

Braxton Tulin - Friday, May 10, 2013

Good poster printing can be hard to find. Some businesses clutter their posters with so much info you cannot tell what the heck is going on.

Other posters are so bare that you wonder why anyone even bothered. Here are some tips on how to create a good balance between overkill and barely-there to make your poster stand out from the rest and catch prospects' attention.

Focus your message
A big mistake that I believe stems from people wanting to get their money's worth out of their poster printing budget is to put too much info, too many graphics, just too much stuff on their poster. These are the cluttered posters I talked about earlier. You only have a few seconds to catch someone's attention and if you have 89 ideas going on in one poster, no one is going to read any of them.

Before you even start designing your poster, ask yourself what you want the poster to accomplish. Are you promoting an event? Introducing a new product? Introducing your business to a new community? You need to make sure everything on your poster contributes to that one message.

Good graphic design is key
An eye-popping photo or some kind of awesome graphic element that catches people's attention works best for posters. A rule of design is that the graphics should not upstage the content. In the case of posters though, the graphic is the content.

With only a few seconds to catch someone's attention, it is best to use a big graphic to pull them in because our brains process objects and images quicker than text. Try to make your design the main element of your poster, rather than making text your main element. If you are bent on getting details of your event or new product on the poster, save that text for the bottom of the poster. Use the top half of the poster to pull people in with few words that are huge (your poster should be readable from 20 feet away) and an interesting photo or image.

Use posters as more than lead generators
In many cases, posters are used to only draw people in. Do not get me wrong - that is their main use and great way to use them. However, consider also using them as a follow up method in your store.

Hang posters in your store that are reminiscent of the ones out on the streets or in your store windows. Alternatively, start a graphical story on one poster hanging in your store window and finish the story inside, on posters scattered throughout your store. This will intrigue people to come in and finish the story!

As with any advertisement, be honest
You should promote your business with integrity - do not lie in your posters or in any of your advertisements. As soon as people find out, they will tell their friends and family, and you will lose what could have been long-time customers. When it comes to advertising, under-promise and over-deliver.

Free Online Advertising Services - The Desired Results?

Braxton Tulin - Sunday, May 05, 2013

During the past few years, as the Internet has grown both in size and popularity, free online advertising services have for lots of us, become the perfect way to get rid of our redundant items occupying valuable space in the garage, quickly and efficiently. Web site owners and webmasters also have been drawn to this type of advertising as an ideal way to publicize their websites, it's services and products. But the question is, do free online advertising services really serve their purpose?

To find the answer to that we have first to look closely at the ways that free online advertising services may be best employed together with the methodology of both reader and advertiser and the advantage to be achieved by both. For example, there are those advertisers who are simply seeking to sell a single item, and looking to post a short term ad until the item is sold. On the flip side, you'll find others who are wanting to attract attention to their product line or business model, who will want their advertisements to run indefinitely. Typically, free online advertising services will delete an advertisement after a given length of time, for example a month, after which the advertisement will need to be re-inserted if it is to continue to run.

To the guy who is simply needing to sell the redundant ice skates amongst those items taking up much needed space in his garage, or the lady who has become tired of her treadmill and now needs it out of her sight, free online advertising services will offer the answer. A classified ad, which can be placed in a particular, chosen category, for instance, weight loss or sports equipment may be offered to the world or just limited to a particular metropolitan location and be published and online within seconds of being published. It's quick and easy but more importantly, it's totally free.

This type of advertisements are browsed regularly by thousands of people who are almost always looking for bargains, and you can therefore assume that those who read the advertisement, in it's given category, will have a genuine interest in the item(s) on sale. Once the item has been sold, the onus is on the advertiser to cancel or delete the advertisement before it times out. Businesses using this style of advertising will no doubt want the advertisement to run continuously so will need to re-post it monthly. Including your telephone number or email address in your advertisement is in most instances optional, however many free online advertising services offer in-house contact methods for security reasons.

Web site owners and managers will typically have a different agenda when using free online advertising services. Although they will also want to attract attention to their products and services along with the targeted traffic it may bring, the added incentive here is to get a link back to their website from the advertiser's website which will generally be one part of an ongoing search engine optimization campaign designed to assist their web site's Google ranking. This style of agenda will usually attract fewer viewers, but the advertiser will hope to benefit in other ways than selling a service or product.

So, without putting too fine a point on it, these styles of advertisements do work in different ways for different people, depending on what they hope to achieve from their endeavours. A well crafted ad offering useful services and products will always fetch the attention it deserves and regardless of the advertiser's agenda, free online advertising services play an very useful role in the overall Internet experience.

Advantages And Disadvantages Of Web Advertising

Braxton Tulin - Friday, April 19, 2013
These are days of intense competition. In such situations, the trader tries to push the articles at the most convenient rate. He tries to save on anything that is possible. Normally, a considerable amount is spent on advertisement. So, this is one of the areas where every trader tries to use some fiscal austerity without punishing the sales or the publicity. One of the alternatives to reduce the expenditure on advertisement is to switch over to web advertising. What is web advertising? In simple terms, it is placing the advertisements on the website. What appears in the print media and electronic media like television is put on the website and those who visit the website will come to know of the product. Thus the product gains popularity. The Advantages It reduces the expenditure to a considerable extent. This is because except paying the SEO consultant and the service provider on the basis of PPC, no other payment is involved. So, this is cost effective. These days, more and more people are accessing the Internet. In fact, now many people prefer to buy online because they are of the opinion that such purchases are hassle free. New portals have been created by many service providers, which make the search faster. Accessibility: With the increase in the number of searches over the Internet, the popularity of the web also increases. The visitor can search depending on his convenience because it is available 24/7. The visitor will have more information about the product. An advertisement in the print media is lost the day after one gets the news paper. In fact, many even forget about the advertisement. But it is not so in web advertising. The information will be available on the internet 24/7. It is timeless and can be accessed. Quick communication: The communication on the Internet is quick. Clarifications are given online. FAQs will answer routine queries. So, this saves cost and time. Assess the success: This is one of the greatest advantages of web advertising. The number of persons who visited the site, repeat visitors, clarifications sought by them, and the replies given to them are all recorded and can be viewed by the web site creator (trader). This will give him necessary data to make the advertisement more effective. At the same time, it saves the time lost in communication. This is because, queries are answered immediately and such prompt action results in saving valuable time. The Disadvantages Difficult to attract customers: The list of traders is almost endless and the presence of small business houses becomes insignificant. So, the small and medium business houses will not get expected popularity. This may affect the sales. Genuineness of the transaction: Now there are instances of debit and credit cards being stolen. So, in online trading it is very difficult to assess the genuineness of the transaction. Isolation: In many cases, there is no alternative to direct communication. This will be possible only in respect of sales made though sales personnel. This facility is not available in sales through the Internet. Although both parties can talk over VOIP, it may not replace direct contact.


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