Free Online Advertising Services - The Desired Results?

Braxton Tulin - Sunday, May 05, 2013

During the past few years, as the Internet has grown both in size and popularity, free online advertising services have for lots of us, become the perfect way to get rid of our redundant items occupying valuable space in the garage, quickly and efficiently. Web site owners and webmasters also have been drawn to this type of advertising as an ideal way to publicize their websites, it's services and products. But the question is, do free online advertising services really serve their purpose?

To find the answer to that we have first to look closely at the ways that free online advertising services may be best employed together with the methodology of both reader and advertiser and the advantage to be achieved by both. For example, there are those advertisers who are simply seeking to sell a single item, and looking to post a short term ad until the item is sold. On the flip side, you'll find others who are wanting to attract attention to their product line or business model, who will want their advertisements to run indefinitely. Typically, free online advertising services will delete an advertisement after a given length of time, for example a month, after which the advertisement will need to be re-inserted if it is to continue to run.

To the guy who is simply needing to sell the redundant ice skates amongst those items taking up much needed space in his garage, or the lady who has become tired of her treadmill and now needs it out of her sight, free online advertising services will offer the answer. A classified ad, which can be placed in a particular, chosen category, for instance, weight loss or sports equipment may be offered to the world or just limited to a particular metropolitan location and be published and online within seconds of being published. It's quick and easy but more importantly, it's totally free.

This type of advertisements are browsed regularly by thousands of people who are almost always looking for bargains, and you can therefore assume that those who read the advertisement, in it's given category, will have a genuine interest in the item(s) on sale. Once the item has been sold, the onus is on the advertiser to cancel or delete the advertisement before it times out. Businesses using this style of advertising will no doubt want the advertisement to run continuously so will need to re-post it monthly. Including your telephone number or email address in your advertisement is in most instances optional, however many free online advertising services offer in-house contact methods for security reasons.

Web site owners and managers will typically have a different agenda when using free online advertising services. Although they will also want to attract attention to their products and services along with the targeted traffic it may bring, the added incentive here is to get a link back to their website from the advertiser's website which will generally be one part of an ongoing search engine optimization campaign designed to assist their web site's Google ranking. This style of agenda will usually attract fewer viewers, but the advertiser will hope to benefit in other ways than selling a service or product.

So, without putting too fine a point on it, these styles of advertisements do work in different ways for different people, depending on what they hope to achieve from their endeavours. A well crafted ad offering useful services and products will always fetch the attention it deserves and regardless of the advertiser's agenda, free online advertising services play an very useful role in the overall Internet experience.

Defining Unethical Practices in Advertising

Braxton Tulin - Tuesday, April 30, 2013

Ethics in advertising can sometimes be borderline between what is right or wrong. There are rules and guidelines in place for the advertising companies to follow so they don't upset or offend any viewers. But, what is as unethical advertising? Well, using advertising in a way that is misleading and uses false claims to get the public to buy the product they are trying to sell is unethical, because of its misuse of the information that is presented to the public. This article will show what is seemed to be unethical in advertising.

Ads that are used in the political realm can sometimes be misleading and use false information or bend the truth to get the public to sway their votes towards them. An ad in the campaign for the election between McCain and Obama used an ad with misleading information. Such as, saying that a developer received $20 million in tax payers money, but the truth was there was no money received. This can be considered unethical as they are giving false information to the public, which is done a lot in political advertisement.

An advertisement that is made should be able to identify what the targeted audience is. But, sometimes this is not always done. When advertising towards children it should be clear what the product is and what is for. As children can sometime misrepresent and not quite understand what the ad is saying, especially under the age of 12. However, some might say that it is unethical to target children under the age of 12 as, they may not understand what an ad is and view it in a way that they are not supposed to. However advertisement is constantly been shown for children like in campaigns for beverages and food in posters at schools and some debate if advertising in schools is unethical.

Just like advertisements in commercial or billboards, the internet has its own issues in advertising as well. As they can sometimes promote untrue claims and when this happens it can have a negative impact on their product and brand. There are ethical guidelines for problematic ads that can look an article, on the internet. Those ads can be misinterpreted with editorial content needs to be labeled, that is an advertisement. Otherwise it unethical when this isn't displayed. Using advertising in this way is misleading and it shows that view the consumer as naive, which is unethical.

By not putting the right amount of information makes the public believe something in a different way because of what has been said. This may lead them into a wrong direction and buying a product that is not right for them.

Using out right lies in advertising is part of unethical advertising and doesn't follow the guideline practices that they have to follow when demonstrating a product to the consumer. Lying about what the product, gives false information and makes them believe that something is true when it is not. Which should be avoided in advertising as it will eventually give them a bad reputation, because of its misuse of information.


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