How Reliable Is Pay-per-click Advertising?

Braxton Tulin - Thursday, May 09, 2013

Whether or not you can rely on Pay-Per-Click Advertising will depend upon the products or services you have to offer and how well you promote your website. Advertising via Pay-per-Click involves depositing some money with a Pay-per-Click advertising company. The good news is that you only pay when someone clicks into your site. With some Pay-per-Click companies, you can set the amount you wish to spend, which is good for small businesses which have a limited advertising budget.

The biggest PPC companies in the market are Google AdWords, Microsoft Bing and Facebook Ads

Prices per click start from as little as US$0.01 and rise to US$250+ and more depending on the popularity of the keyword or search terms and the popularity of the PPC company.

In order for Utah Pay-per-Click advertising to work, you need to make sure that the websites you choose to use are visible enough for the advertising to be worthwhile; in other words you need to choose the right sites where people may be looking for the type of products and services that you are selling. For example, if you sell women's shoes, it is not likely to be beneficial for you to post your PPC links on a site that sells electronic equipment. On the other hand, it might be effective to post your ads on a site that sells fashion items, fragrances, or even men's wear since many people are looking for a quick way to find clothing for all members of the family.

Make sure you fully understand the advertising policies of the Utah PPC company you choose. If you choose a company that allows you to set your own price for each click, you will probably find that your ad will appear on more sites if you are willing to pay more for the service. You want to make sure that you have control over the types of sites where your advertisement will appear. You want to be choosy so that you don't allow your ad to show on sites where people might just click through to see what you have to offer and then not buy anything. Remember, every click costs you money so it's important to target those who are interested and ready to buy, even if it may not be the same day.

Before you choose Pay-per-Click advertising, talk to other people you know who have used it to get a feel for the right company to use. Do your own research as well, reading their websites and what they offer in return for placing your advertising on their websites. Find out as much information as you can before making a decision about using this type of advertising. Like any other type of advertising, you must keep in mind that certain types of advertising work better than others, and PPC works better in some industries than others. Before investing your money in a long-term commitment, you may want to try a couple of small Utah PPC test campaigns to give you an idea of how well it is likely to work for you.

You will need to take some time to choose your keywords and phrases with great care. Remember that when someone searches for a keyword the advertisers' links appear in descending order, starting with the advertiser who is willing to pay most for the click. The obvious or more common or popular keywords for your market will also be the most expensive ones. What you need to do is to brainstorm a range of phrases that people may use to search for your product but which fewer of your competitors will have selected. Those phrases will almost certainly be cheaper to bid on and yet may also be effective in attracting targeted traffic to your site.

For that reason, the phrases that you choose are of vital importance for the success of your campaign. You can lose a lot of advertising money very quickly and end up going nowhere mighty fast if you do not test your keywords and phrases before deciding whether or not Pay Per Click advertising is for you.

Construction Advertising

Braxton Tulin - Friday, April 26, 2013

The need for Construction Advertising is probably today more than ever before because the housing market is showing signs of improvement. That the worst is behind us, and the economy is all set to grow.

However those who are really smart advertisers do just the opposite. Robert Kiyosaki who is famous for his "Rich Dad Poor Dad" books agrees to this theory. He says that a business, even a construction business, must be marketed even more in times of trouble. Kiyosaki feels that in bad economic times, a business should boost its promotions, and not reduce the advertising budget, as many seem to do.

Reason # 1 Why Construction Advertising Can Work In A Down-Economy

Many businesses that are into construction advertising reduce their marketing budget when the economy is not booming, and this offers you a great opportunity. The fact is, when everyone is advertising, there is far too much to pay attention to one. There is so much advertising that your advertisement is sure to be lost in the maze if that is you are not spending a lot of money to buy prime time television spots everyday and full page insertions in the newspaper at least once a week.

Very Few Advertisers Can Afford To Spend This Kind Of Money

On the other hand, when no one seems to be advertising, there are a lot of vacant positions, and so the chances are that your efforts at trying to reach your customers is bound to get noticed. Since very few advertisers are advertising, the rates are sure to go down too - you can buy the same spots for less and save money.

Reason # 2 Construction Advertising For Genuine Leads

Advertisers often complain that leads do not convert into customers. This is because most people are basically casual buyers. When the economy is not doing well, the number of such casual buyers or inquiries also goes down remarkably. The fact is, most people who are calling the company are actually interested. So promoting the business here can lead to better sales.

Using The Internet For Construction Advertising

The construction business can also be promoted through online websites and in many ways this is highly beneficial. Over the last few years there has been a definite shift in the way consumers are searching. There was a time when people used to look up newspaper advertisements and yellow pages for whatever they needed. But now many of them have decided to search the Internet as it is often more convenient. This is one reason why almost all the newspapers have a website, and the Yellow Pages are today on the Web.

So In conclusion it can be said a business should never stop construction advertising, even when it seems that the economy might not be doing that great. And on top of that, it is essential for the business to explore all possible channels of marketing too for gaining maximum mileage.


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