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LED Billboard Advertising

Braxton Tulin - Tuesday, May 14, 2013

Before the digital age, outdoor billboard advertising was limited to paper, vinyl, painted, or mechanical billboards. Now, outdoor billboard advertising has gone high-tech through LED billboards. What are LED billboards? LED billboards place ads on a computer screen. In comparison to traditional billboards, LED billboard advertising offers the following advantages: more intriguing ads, easier display of multiple ads, and the ability to place ads on buildings.

The most obvious advantage of LED billboard advertising is the quality of the ads that can be placed through it. With LED billboard advertising, ads are more realistic-looking since they incorporate video. In fact, some LED billboards actually contain full-length commercials. With this ability business owners can get more of their message out to consumers, especially if the LED billboard is located near an intersection where drivers would have to stop at red lights. Doing this gives them more time to view the whole commercial.

The next advantage of LED billboard advertising is the ability of billboard companies to display more than one advertisement at a time. With traditional billboards the only way to display a different advertisement was to take down the original one. The exception would be for mechanical billboards. If they are non-computerized, they can show up to three advertisements within a few minutes of one another. If they are computerized, (which is typical of mechanical billboards with a scrolling ability), they can show up to 30. Yet, with LED billboard advertising, there is really no limit to how many advertisements can be shown. And changing them is as simple as clicking a mouse button and/or entering a couple of fields into the computer.

Lastly, LED billboard advertising can be displayed in non-traditional areas, such as buildings or small signs. New York's Time Square and Las Vegas are excellent examples of places that have tons of LED billboards placed on buildings. In fact, the practice is also popular in Japan and other areas where high-tech is all the rage. And it should be obvious why it is popular. When LED billboards are placed on buildings, they take up much less space than they would if they were on a larger, more traditional billboard. They can also be an excellent marketing tool for the businesses, since they can show clients a commercial about their products or services right as they are about to enter the store. What other ways are there to build up last-minute shopping momentum?

In conclusion, LED billboard advertising is a revolutionary option for businesses that can afford it. It allows for more elaborate ads and the process of interchanging is much easier. They can also be placed on buildings and other locations where a smaller billboard is more convenient. Granted, LED billboard advertising has yet to replace traditional billboards, especially in rural areas, but they are still highly popular in very urban metropolises. And perhaps as the technology improves, there may come a point even in our lifetimes where the only type of outdoor billboard advertising available is in LED form.

How You Can Set Advertising Objectives

Braxton Tulin - Sunday, May 12, 2013

Each and every writer understands you'll need a advertising spending budget large or little. Nevertheless, have you ever brainstormed any advertising objectives? Probabilities are you currently have not. This really is crucial stage numerous authors neglect about when placing collectively their advertising strategy. Your advertising objectives are component of one's advertising strategy and cope with numerous various components you want to tackle in advertising your guide.

The very first stage would be to brainstorm what you truly wish to get out of one's advertising strategy more than the following couple of months as well as yr. I am certain large guide product sales is quantity 1 in your thoughts, but how are you currently heading to accomplish this? You'll wish to have a number of objectives in thoughts, but you might begin out gradually with 1 general objective that builds towards the subsequent objective and also the subsequent and so forth.

The 2nd stage would be to make your objectives achievable. This indicates generating your objectives reasonable and attainable. In the event you possess a objective to become around the Ny Best-sellers checklist in 6 months, you might wish to rethink how you'll attain this objective. Okay, perhaps you do not have that objective published down, however you do wish to make certain you have not unconsciously set a objective you'll possess a difficult time attaining even when you had the indicates and time to complete so.

By breaking your objectives down into little, reasonable objectives set in opposition to a affordable timeline, you'll possess a higher opportunity at achievement. These smaller sized objectives will develop and assist you to accomplish your larger objectives like turning into a brand new York Best-selling writer or promoting copies of one's guide within the initial yr.

The 3rd stage is ensuring your advertising objectives match into your general advertising objective and strategy. An excellent method to do this really is by composing down your objectives inside a pyramid outline. Location your primary advertising objective in the extremely leading after which create what you'll require to complete to accomplish it, adopted by what you'll require to accomplish these objectives, and so on. For instance, your general objective may be to market two,000 copies of one's guide this yr. This may appear a little difficult, nevertheless, the objectives beneath this 1 may be to market forty copies per week and also have two guide signings per month. Beneath these objectives, you'll checklist 4 much more objectives and on and on; till you've smaller sized much more attainable objectives.

The final stage would be to think inside your skills. You both are within the procedure of publishing or have effectively printed a guide, which indicates you think inside your skills as being a author as well as your guide. Now you'll need to think sufficient in your self as being a marketer and salesman. Achievement hugely depends upon only 1 individual. YOU and that indicates you are able to do what it requires to accomplish your advertising objectives. Self-doubt is your greatest adversity in your street to achievement. Do not shed concentrate of one's objectives due to a set again or self-doubt. The very best method to maintain your eye in your advertising objectives would be to checklist them on the bit of paper that you simply can publish someplace you will see it each and every day. This could be subsequent for your pc, rest room mirror or exactly where you'll see them weekly, every day and hourly. There's absolutely nothing like a visual reminder to help keep you on the right track.

Lastly, here are some objectives to assist get you begin:

- Target guide reviewers by sending (snail mail or by way of e-mail) a cover picture having a short description, get in touch with info and bio.

- Send my guide info towards the extremely expected month-to-month e-catalog, The Critic's Bookshelf.

- Contact nearby libraries and get involved with their writer nights or studying to kids system.

- Get my guide much more visibility with essential guide purchasers via applications such as the month-to-month Evaluation Immediate newsletter. (Be aware: This really is sent to almost forty,000 librarians and approx. three,200 impartial bookstores.)

- I will look for non-traditional markets like companies, client item businesses along with other organizations that tie-in with my book's subject(s).

- Seek and preserve relationships with conventional markets like bookstore proprietors and librarians.

- Talk with friends and analysis effective guide entrepreneurs to style my personal advertising strategy following them.

- Determine my general advertising spending budget for 6 months to a yr and allocate bucks to applications which will attain probably the most essential goal readership/market; e.g., libraries, bookstores, reviewers, media, guide exhibits, networking, and so on.

- Attract new clients by opening new product sales channels via eBooks product sales like on iPad and Kindle.

How to Make Your Advertising Poster Stand Out

Braxton Tulin - Friday, May 10, 2013

Good poster printing can be hard to find. Some businesses clutter their posters with so much info you cannot tell what the heck is going on.

Other posters are so bare that you wonder why anyone even bothered. Here are some tips on how to create a good balance between overkill and barely-there to make your poster stand out from the rest and catch prospects' attention.

Focus your message
A big mistake that I believe stems from people wanting to get their money's worth out of their poster printing budget is to put too much info, too many graphics, just too much stuff on their poster. These are the cluttered posters I talked about earlier. You only have a few seconds to catch someone's attention and if you have 89 ideas going on in one poster, no one is going to read any of them.

Before you even start designing your poster, ask yourself what you want the poster to accomplish. Are you promoting an event? Introducing a new product? Introducing your business to a new community? You need to make sure everything on your poster contributes to that one message.

Good graphic design is key
An eye-popping photo or some kind of awesome graphic element that catches people's attention works best for posters. A rule of design is that the graphics should not upstage the content. In the case of posters though, the graphic is the content.

With only a few seconds to catch someone's attention, it is best to use a big graphic to pull them in because our brains process objects and images quicker than text. Try to make your design the main element of your poster, rather than making text your main element. If you are bent on getting details of your event or new product on the poster, save that text for the bottom of the poster. Use the top half of the poster to pull people in with few words that are huge (your poster should be readable from 20 feet away) and an interesting photo or image.

Use posters as more than lead generators
In many cases, posters are used to only draw people in. Do not get me wrong - that is their main use and great way to use them. However, consider also using them as a follow up method in your store.

Hang posters in your store that are reminiscent of the ones out on the streets or in your store windows. Alternatively, start a graphical story on one poster hanging in your store window and finish the story inside, on posters scattered throughout your store. This will intrigue people to come in and finish the story!

As with any advertisement, be honest
You should promote your business with integrity - do not lie in your posters or in any of your advertisements. As soon as people find out, they will tell their friends and family, and you will lose what could have been long-time customers. When it comes to advertising, under-promise and over-deliver.

How Reliable Is Pay-per-click Advertising?

Braxton Tulin - Thursday, May 09, 2013

Whether or not you can rely on Pay-Per-Click Advertising will depend upon the products or services you have to offer and how well you promote your website. Advertising via Pay-per-Click involves depositing some money with a Pay-per-Click advertising company. The good news is that you only pay when someone clicks into your site. With some Pay-per-Click companies, you can set the amount you wish to spend, which is good for small businesses which have a limited advertising budget.

The biggest PPC companies in the market are Google AdWords, Microsoft Bing and Facebook Ads

Prices per click start from as little as US$0.01 and rise to US$250+ and more depending on the popularity of the keyword or search terms and the popularity of the PPC company.

In order for Utah Pay-per-Click advertising to work, you need to make sure that the websites you choose to use are visible enough for the advertising to be worthwhile; in other words you need to choose the right sites where people may be looking for the type of products and services that you are selling. For example, if you sell women's shoes, it is not likely to be beneficial for you to post your PPC links on a site that sells electronic equipment. On the other hand, it might be effective to post your ads on a site that sells fashion items, fragrances, or even men's wear since many people are looking for a quick way to find clothing for all members of the family.

Make sure you fully understand the advertising policies of the Utah PPC company you choose. If you choose a company that allows you to set your own price for each click, you will probably find that your ad will appear on more sites if you are willing to pay more for the service. You want to make sure that you have control over the types of sites where your advertisement will appear. You want to be choosy so that you don't allow your ad to show on sites where people might just click through to see what you have to offer and then not buy anything. Remember, every click costs you money so it's important to target those who are interested and ready to buy, even if it may not be the same day.

Before you choose Pay-per-Click advertising, talk to other people you know who have used it to get a feel for the right company to use. Do your own research as well, reading their websites and what they offer in return for placing your advertising on their websites. Find out as much information as you can before making a decision about using this type of advertising. Like any other type of advertising, you must keep in mind that certain types of advertising work better than others, and PPC works better in some industries than others. Before investing your money in a long-term commitment, you may want to try a couple of small Utah PPC test campaigns to give you an idea of how well it is likely to work for you.

You will need to take some time to choose your keywords and phrases with great care. Remember that when someone searches for a keyword the advertisers' links appear in descending order, starting with the advertiser who is willing to pay most for the click. The obvious or more common or popular keywords for your market will also be the most expensive ones. What you need to do is to brainstorm a range of phrases that people may use to search for your product but which fewer of your competitors will have selected. Those phrases will almost certainly be cheaper to bid on and yet may also be effective in attracting targeted traffic to your site.

For that reason, the phrases that you choose are of vital importance for the success of your campaign. You can lose a lot of advertising money very quickly and end up going nowhere mighty fast if you do not test your keywords and phrases before deciding whether or not Pay Per Click advertising is for you.

How Pay Per Click Advertising Assists In The Growth Of Your Automotive Business

Braxton Tulin - Wednesday, May 08, 2013

Of the many online advertising strategies such as display advertising, SEO, etc., pay per click advertising is found to be highly effective in driving quick sales. The conversion rate is usually slow with the techniques like SEO or display ads. Hence, this strategy is recommended for quick results. In this article, we will discuss about the benefits of pay per click advertising for auto businesses.

Reaches wider audience: Like any other search engine marketing strategy, pay per click ads too reach billions of Internet users. These ads appear along with the organic search results when a person is looking for a specific keyword. You can also enhance your online visibility by placing your auto business' PPC ads in the relevant websites like auto blogs, forums, auto news sites and other auto related websites. You can place your ads across any number of search engines or auto websites or both combined, to expand your visibility.

Targets the right audience: PPC advertising allows you to have control over your audience. PPC can be both - generic (search network model) and focused (content network model) form of advertising. By opting for a search network model for your auto business' PPC campaign, your ads will be seen along with the other results that appear for a specific keyword. You can even make the search network model targeted demographically, by limiting your ads only to local search.

On the other hand, in the content network model, these PPC ads appear only in the websites whose content matches with the keyword which was searched for, giving you an option of filtering your audience. Placing your ads in the popular auto websites, will generate good traffic for your business.

Allows budget management: This is the most important characteristic feature of the PPC campaign. PPC campaign requires you to pay the advertisers only when any visitor clicks on your ad. This makes it easy to predetermine your budget and manage costs. Once your sales goals or number of leads are attained, you can stop your PPC campaigns. And you can resume them whenever you have new set of sales goals.

Moreover, as every ad is specific to a keyword, the cost per click of the ad depends on the competitiveness of the keyword used. The more competitive the keyword is, the high the cost per click for that ad. Hence, you can manage your budget by choosing a less competitive keyword for your ad in case your budget is less or it can be reversed, in case you have high budget.

Cost effective: Unlike other advertising campaigns, you need not pay search engine or a website management for displaying your ad; instead you have to pay them only when your ads are clicked by the visitors. This is, hence, also called as cost per click campaign. On obtaining the required return on investment through sufficient sales, you can stop your PPC campaigns. As PPC is also a targeted means of advertising, the clicks have high potential of getting converted into sales, which avoids the need to pay money for useless clicks. This makes PPC highly cost effective and efficient.

Can track results instantaneously: PPC ads are not only functional in advertising your auto business, but also help you in tracking the success of your ad campaign. Based on the number of clicks for the ads, you can determine the effectiveness of the keyword. On tracking the success of keyword, ad placement and the design, you can make the necessary changes immediately so as to make the PPC ads operate at maximum levels. Depending on the success of the campaign or the limit of your budget, you can pause/resume/run as many campaigns as necessary.

Though SEO is highly preferred for top search results, it takes several months to produce results; whereas, the PPC is highly effective in driving immediate sales. Therefore, it is suggested to consider PPC advertising, till the SEO efforts begin to give results.

How A Proper PPC Advertising Campaign Works

Braxton Tulin - Monday, May 06, 2013

PPC advertising is essentially a type of advertising model where advertisers pay website owners for hosting their advertisements for every click that the ad generates. It involves the use of keyword phrases, which are relevant to the business niche. PPC can be a very complicated advertising model and since it is very time-consuming, some businesses don't bother with it anymore, especially since they don't profit from it as much as they would with other advertising methods. However, if PPC is utilised the right way, a business can earn very large profits from it. Below are some tips on how to properly go about a PPC marketing campaign:

Learn How to Prioritise
The reason why most businesses don't profit too much from PPC advertising is because they prioritize the wrong things. Most businesses aim to reach the number one spot in search engine results even at the expense of their profits. You are advertising for profit, so profiting from your advertising ventures should be your primary priority. Work on getting your return of investment first before aiming for number one.

Learn How to Properly Use Geotargeting
Geotargeting is important in online advertising, as it helps you reach your target demographic easier. However, some don't know how to properly use geotargeting. While you have to narrow down your demographic, you also have to ensure that it is not too narrow, or you may end up reaching a very small number of people. In the same manner, you also have to ensure that it is not too wide.

Be Creative
The key to advertising is catching the consumer's attention. You can easily do this by ensuring that your ad copy is unique and creative. You also have to ensure that it encourages consumers to make a call of action, otherwise PPC advertising won't work in bringing in large profits.

Pay Attention to Landing Pages
If you want more consumers to click on your advertisements, you have to ensure that the landing pages are worthy of their attention. Some businesses work so hard on their advertising efforts that they tend to disregard the way they present their products and services on the actual campaign site. Keep in mind that the success of your business still depends on the product and services you are offering, not on advertising methods alone.

Use Tracking Tools
One of the secrets to a successful PPC advertising campaign is knowing exactly which ads are noticed the most. You need to use tracking tools for this so that you know which ones generate you the most traffic. Having full knowledge of this will allow you to focus on advertising methods that work and abandon those that don't.

PPC advertising can be profitable if done the right way. However, since it requires a lot of time and effort on the part of the company, it is more ideal to hire the services of a professional to do it for you. If you are looking for a company to set up a PPC campaign for your business, you may want to consider using a PPC advertising company, as they have high levels of expertise when it comes to this kind of advertising model.

Four Essential Features Every Mobile Advertising And Marketing Application Must Have

Braxton Tulin - Saturday, May 04, 2013

As technology continues to open up doors for corporations to be involved in the ever increasing opportunities for mobile advertising and marketing, developing a mobile app is essential to success. A mobile marketing app is one which a user downloads onto the smartphone or tablet computer and can easily find information about products and services, contact customer support and browse through a catalog for ease of shopping. Some apps even enable for over the air purchases to be completed through a web catalog or POS terminals in a store.

A mobile marketing and advertising app can contain almost everything that a regular website can. While this is something that can be done, it is not required to do so. Customers nowadays go from one mobile app to another in search of those that will give them what they want now. To remain a consistent part of your customer's lives you need to give your app the means to provide value. Here are four essential features your mobile advertising and marketing application needs to deliver on that value.

Create A One Touch Environment

Customers want, and use, apps that are going to be easy and do not require a lot of multi-level interaction. One, and at times two, touches are all that people desire out of their apps to satisfy their most immediate demands. For a mobile marketing software your contact information, directions to a nearby store, web site access, and product search should all be at the very beginning level of the app.

One touch access to your company information will enable users to find out the information that they want quickly and with ease. All of these features should also be tied to a method of calling you directly with just the touch of an icon or button.

Give Users the Ability to Share

Social media is a effective force in the world today. News is broken from around the world to the rest of us almost instantly. And with all of this is the ability to share it with our own fans and friends. The same principle is at work within mobile marketing and advertising. When developing a mobile software for your corporation is must contain the ability to share products and pictures is a tremendous benefit.

People love to share what excites them. Enable within your software the ability to share through multiple areas like Facebook, Twitter, Pinterest, and via Text and Email.

Automatic Coupons For Visiting and Purchasing

Another essential ingredient to a quality mobile application is taking benefit of the GPS function in most smartphones. By utilizing this feature, your application can present automatic coupons that are based on visits and purchases at physical store locations. Once a predetermined amount of visits has been reached, the software can then alert the user of a specific deal they are now qualified for. This not only gives incentive for more client involvement with your software, and store, but also gives you the ability to engage with them on an ongoing basis.

Include An Instant Method for Purchases

Starbucks and other leading retailers give their application users the ability to make purchases directly from the app while in their stores. Other applications, like Amazon and Wal-mart apps, give users the ability to implement their built in shopping cart for making purchases. Studies have shown that consumers are starting to purchase more with their tablets and smartphones than through their computer. This is mostly due to the "always being connected" culture we live in today. Taking advantage of this will help you to stay within the lives of customers.

Get a head start on your competition by creating a focused mobile marketing and advertising application for your business and products. When planning out your mobile marketing app keep these four essential features in mind for a complete shopping and information experience.

Enjoy Unique Advertising Opportunity With Promotional Products

Braxton Tulin - Thursday, May 02, 2013

In this competitive market, it could possibly prove tricky to attract potential clientele, customers or partners. Budget will also be an enormous issue, especially with business owners or individuals. Luckily, custom promotional products present you with a unique advertising opportunity which might be modified to meet up with your family needs, budget, and customers. Promotional products are very successful when getting a corporation's brand recognized and perhaps they are also excellent for getting the news out about services and important events. 

Promotional backpacks are a superb choice when your marketing funds are limited. They might be customized with the information and logo, the mix available is expansive, they can be easily distributed, long-lasting, and perhaps they are easily obtainable in many rates. A common limit is the best own imagination. Regardless of the promotional products you make use of and what target audiences you concentrate on, you intend to you should definitely gain the most significant revenue. Here are a few helpful steps to ensure you achieve maximum success after you promote.

To be certain the achievements of your promotional campaign you intend to determine your goals plus the customers you want to attain. It is additionally essential to define a transparent intention for ones products. What do you want your promotional products to try and do available for you? Will you be working on increasing sales? Building awareness? In search of potential customers? Saying thank-you to clients? Researching will let you assess things to accomplish with the promotional campaign and make your promotional ideas around that goal. You have to know your marketing budget, to line a establish limit, avoiding overspending. You intend to identify your costs upfront therefore you learn how much money you should spend. You also ought to consider the prices of distributing your items. If you intend on direct mail marketing shipping has to be paid and you could should consider fees for storing your custom promotional products if you would like reduce costs by ordering in mass.

Determining the perfect method for ones event or marketing generally is a complicated job. You intend to opt for manufactured goods will interest your customers. For anyone who is promoting a function, seek to tie your service choice into your theme on the event. Selecting products which are super easy to distribute and products which will gain repeat me is a very good to guarantee your logo or message is noticed.

With you're a large variety of promotional products available the probabilities are nearly endless. Regardless of your finances is, it is recommended to opt for the highest-quality products to suit your budget. That you are representing yourself perhaps company with such products. Purchasing finest quality to suit your budget will assist maintain your items linger in the event the event has finished. Not a soul is going to be impressed when your printed products break or appear low-quality when received. Adopt these measures and also researching, budgeting and determining the appropriate products, you can have amazing success acquiring to break your banker.

Defining Unethical Practices in Advertising

Braxton Tulin - Tuesday, April 30, 2013

Ethics in advertising can sometimes be borderline between what is right or wrong. There are rules and guidelines in place for the advertising companies to follow so they don't upset or offend any viewers. But, what is as unethical advertising? Well, using advertising in a way that is misleading and uses false claims to get the public to buy the product they are trying to sell is unethical, because of its misuse of the information that is presented to the public. This article will show what is seemed to be unethical in advertising.

Ads that are used in the political realm can sometimes be misleading and use false information or bend the truth to get the public to sway their votes towards them. An ad in the campaign for the election between McCain and Obama used an ad with misleading information. Such as, saying that a developer received $20 million in tax payers money, but the truth was there was no money received. This can be considered unethical as they are giving false information to the public, which is done a lot in political advertisement.

An advertisement that is made should be able to identify what the targeted audience is. But, sometimes this is not always done. When advertising towards children it should be clear what the product is and what is for. As children can sometime misrepresent and not quite understand what the ad is saying, especially under the age of 12. However, some might say that it is unethical to target children under the age of 12 as, they may not understand what an ad is and view it in a way that they are not supposed to. However advertisement is constantly been shown for children like in campaigns for beverages and food in posters at schools and some debate if advertising in schools is unethical.

Just like advertisements in commercial or billboards, the internet has its own issues in advertising as well. As they can sometimes promote untrue claims and when this happens it can have a negative impact on their product and brand. There are ethical guidelines for problematic ads that can look an article, on the internet. Those ads can be misinterpreted with editorial content needs to be labeled, that is an advertisement. Otherwise it unethical when this isn't displayed. Using advertising in this way is misleading and it shows that view the consumer as naive, which is unethical.

By not putting the right amount of information makes the public believe something in a different way because of what has been said. This may lead them into a wrong direction and buying a product that is not right for them.

Using out right lies in advertising is part of unethical advertising and doesn't follow the guideline practices that they have to follow when demonstrating a product to the consumer. Lying about what the product, gives false information and makes them believe that something is true when it is not. Which should be avoided in advertising as it will eventually give them a bad reputation, because of its misuse of information.

Cut Through The Clutter: Getting Your Advertising Portfolio Noticed

Braxton Tulin - Sunday, April 28, 2013

The business world is a dog-eat-dog world. It is based on the spirit of competition, and one brand's success is often determined by a zero-sum game where another brand must fail. But before one considers how rival companies must compete, one must think about the professionals who work for these companies. Landing that job at a top firm is the first real taste of the competition inherent in business. You must outsmart, outdo, and outshine rival applicants.

Getting a job at an advertising firm crystallizes the business experience of competition more than any other industry. This is because the process of getting a job is basically a form of advertising yourself. In going through the process of having your resume selected, your cover letter carefully read, landing that interview and making a great impression, one has to imagine how one's resume, cover letter, and first impression will stand out over other people equally as eager to get that position.

More and more people are flocking to business programs to study advertising today, perhaps partly due to the popularity of the television program Mad Men, perhaps because of the proliferation of new media where advertising thrives, like the internet and mobile platforms. Some of the most sought-after jobs in an advertising firm are the creative jobs: copywriters and art directors. Both of these positions rely mostly on their portfolios to get hired. So, considering the competition of talented applicants, how can you make your copywriting or art portfolio stand out, or in advertising lingo, how can you cut through the clutter and get noticed?

Less is more - simplicity is key
Don't turn in a huge portfolio with everything you've ever done. Carefully select a sample of your best work. Most creative directors won't take the time to go through every ad you've done, so you want to make sure every sample is excellent.

Know your audience
If you trying to get a job with a firm that specializes in one type of client, for example, domestic goods or high fashion, hand in advertising examples that are for that specific market. If you are applying to a creative director known for witty ads, gear your portfolio towards your more comedic samples. If it is a big agency that does everything, show off your diversity.

Exploit new mediums
One can not rely solely on print, TV and radio ads today, but your portfolio should demonstrate your ability to work with online content, interactive advertising, and even ambient public campaigns. Try including links to websites, or showing up to an interview with a tablet computer.

Let the work speak for itself
Gimmicks are lame and they are often seen as compensation for sub-par work. Don't try and be cute or clever in your attempt to get noticed. Make your portfolio the centerpiece of your application, because your portfolio is the ultimate piece of advertising to sell yourself.

A good educational background with a combination of business courses and creative practice goes a long way in advertising. It is this combination of competitive business and creative talent that makes the ad game so exciting. If you want to get cut through the clutter, start with a razor-sharp portfolio.

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