Blog

Getting A Bachelor's Degree In Advertising Or Public Relations

Braxton Tulin - Monday, May 06, 2013

He may become involved in setting up product pre-tests and test marketing exercises to decide whether the product, the marketing strategy or the advertising media and techniques are likely to be successful or are capable of improvement or amendment.

1. To interpret the company policy to advertising agents and also other outside services so that their work is produced in accordance with the policy of the company. This is a delicate operation, a matter of clear communication to others who do not need the benefit of his intimate inside knowledge gleaned over a period of time. Unless he is able to convey his company's requirements within easily understandable terms, time, money and patience can be sacrificed on producing unacceptable campaigns, copy, layouts, photographs, print films, displays, and so on.

2. To determine the appropriation or advertising budget and to make allocations for different media and purposes.

3. To manipulate expenditure. With monies spread over a diversity of campaigns, mass media and techniques, the advertising manager has to be a get good at of budgetary control.

4. To co-operate with the advertising agency. This is absolutely essential, and it is a good saying that an advertising agency is only as good as the client allows it to be. Agencies are not miracle people. While their ingenuity must be encouraged they cannot work in a vacuum, and the advertising manager must be responsive in feeding his agency with all the facts, samples and other background material on which the agency can go to work. The advertising manager also has to remember that agency personnel may not be always in direct contact with him, but have to sort out departmental heads.

5. To control or undertake 'product publicity', that is press relations for his products. He may have his own press officer or use the services of a PR consultancy. If his company has a separate public relation department, he will work with that department.

6. To assess the results of advertising, doing this where possible by means associated with conversations from inquiries to sales, shop audit results showing shares of the market held with regards to advertising expenditure and other methods.

These responsibilities indicate something of the breadth of the advertising manager's job. It calls for a liberal education, business experience and sound training in advertising.

There are many search engines (SEs) that sell listings to businesses and these listings usually can be found in the top few results. Contrary to what many people may believe, searchers have no need to fear these paid listings since the revenue generated from paid listings ensures that unpaid listings can be purchased in search results. Listed below are a few facts about search engine advertising that will help you understand how search engine marketing works.

Paid Placement Listings

Popular SEs usually offer a paid placement listing through which businesses that advertise are certain a high-ranking. This listing is usually in relation to your selected keywords and these paid listings are highlighted to get attention of searchers. The exact position of paid listings varies based on a few factors but as a general rule, paid placements appear above the editorial listings. Some search engine advertising listings that are paid for may seem in the side of the editorial content and these listings are typically referred to as sidebar listings.

Cut Through The Clutter: Getting Your Advertising Portfolio Noticed

Braxton Tulin - Sunday, April 28, 2013

The business world is a dog-eat-dog world. It is based on the spirit of competition, and one brand's success is often determined by a zero-sum game where another brand must fail. But before one considers how rival companies must compete, one must think about the professionals who work for these companies. Landing that job at a top firm is the first real taste of the competition inherent in business. You must outsmart, outdo, and outshine rival applicants.

Getting a job at an advertising firm crystallizes the business experience of competition more than any other industry. This is because the process of getting a job is basically a form of advertising yourself. In going through the process of having your resume selected, your cover letter carefully read, landing that interview and making a great impression, one has to imagine how one's resume, cover letter, and first impression will stand out over other people equally as eager to get that position.

More and more people are flocking to business programs to study advertising today, perhaps partly due to the popularity of the television program Mad Men, perhaps because of the proliferation of new media where advertising thrives, like the internet and mobile platforms. Some of the most sought-after jobs in an advertising firm are the creative jobs: copywriters and art directors. Both of these positions rely mostly on their portfolios to get hired. So, considering the competition of talented applicants, how can you make your copywriting or art portfolio stand out, or in advertising lingo, how can you cut through the clutter and get noticed?

Less is more - simplicity is key
Don't turn in a huge portfolio with everything you've ever done. Carefully select a sample of your best work. Most creative directors won't take the time to go through every ad you've done, so you want to make sure every sample is excellent.

Know your audience
If you trying to get a job with a firm that specializes in one type of client, for example, domestic goods or high fashion, hand in advertising examples that are for that specific market. If you are applying to a creative director known for witty ads, gear your portfolio towards your more comedic samples. If it is a big agency that does everything, show off your diversity.

Exploit new mediums
One can not rely solely on print, TV and radio ads today, but your portfolio should demonstrate your ability to work with online content, interactive advertising, and even ambient public campaigns. Try including links to websites, or showing up to an interview with a tablet computer.

Let the work speak for itself
Gimmicks are lame and they are often seen as compensation for sub-par work. Don't try and be cute or clever in your attempt to get noticed. Make your portfolio the centerpiece of your application, because your portfolio is the ultimate piece of advertising to sell yourself.

A good educational background with a combination of business courses and creative practice goes a long way in advertising. It is this combination of competitive business and creative talent that makes the ad game so exciting. If you want to get cut through the clutter, start with a razor-sharp portfolio.

Success in Advertising Jobs

Braxton Tulin - Thursday, April 18, 2013

First things first, how many times have you just stopped to look at the commercial breaks as well as understand the detailing of it, during your favourite cricket match? If it's too irritating for you, then this article is not for you to read. There are many who find the commercial advertisements during matches actually more interesting compared to on-going play. Well, if you are one of these then a job in advertising is certainly something you should try your hand in!

The profession of advertising is one which unleashes your creativity, but keep in thoughts that success begets success. One of the main objectives from the Advertising jobs is constant improvement of the communication skills, more importantly, your PR skills. Although this media sector is indeed very booming, some tips are definitely needed to follow up the success of making a mark in it. There may not be a lot of guidelines for success, but something's should be kept in mind.

Passion and dedication

No matter what, this is the thing that will induce and propel you to make your awaited mark in this field. In this so-called rat race, smart work, along with a mma fighter attitude, is the need of the hour. You must be prepared to work tooth-and-nail in this particular field to make something work for you. Even if you don't carry all the necessary skills and are an amateur having a passion and dedication for more information and to do much better, the latter is exactly what helps.

Getting help of the mentor

Students of media, these days, have been taking upward advertising internships, to get better ready and understand the nitty-gritties of this field for Gathering encounter. For any person interested in advertising jobs, finding a mentor is quite helpful, coz he possesses the required experience and insight that will help you shape up well and provide a better understanding within these jobs. Also the beneficiaries of observing your mentor's wide range of contacts are a very important ingredient for entry level advertising jobs.

Good copywriting

Advertising agencies, these days, are loud enough within their demand for good marketing copies. The basic criteria would be to convey your message in the simplest and the the majority of comprehensible terms using words that match the consumers of the marketplace you are catering to. You need to remember that the advertisement is likely to be presented to various kinds of people in the society, illiterate and literate. So the rightful utilization of words, phrases or slogans definitely help in bridging that gap. Ultimately, you've got to reach the hearts of your consumers who'll be the prospective buyers of the product.

Team spirit and adaptation

One of the primary highlights of advertising jobs is team work and also the blending of your workplace with the type of environment you get. Advertising agency jobs aren't the conventional fixed time period limit jobs. Instead the atmosphere here's informal and full of humour and unconventional suggestions. You never know that the person you are alongside is a complete oddball or maybe a nerd. The strategy here is to quickly adapt to these surroundings. This is the key to success!

Advertising Agencies in Utah : The Silicon Slopes Best

Braxton Tulin - Monday, April 15, 2013

Now, advertising has become a prestigious and serious business in Utah. With a booming market scenario and consumer spending going up, the advertising agencies too have proportionately seen an exponential growth. The remarkable aspect about this vast industry of advertising agencies in Utah is that it is an active part of the global business with many agencies having worldwide operations and actively catering to foreign clientele in their own language, customs and cultures.

The advancement in technology has affected the role of advertising agencies everywhere, including Salt Lake. With a choice of several media and communication devices - from newspapers and magazines to television, the various radio channels, the internet, mobile phones - everyone is now spoilt with unlimited choice. This has opened an array of avenues for the advertising companies.

Dynamic Action, Dedicated Service
Unlike earlier times, the advertising agencies have now expanded their many functions to different departments, all creations of recent years. Most agencies are now equipped with full-fledged sections such as the creative department, media planning, business development, direct marketing, DTP, computer section, public relations and customer care and feedback.

What is remarkable is that all reputed and established advertising agencies in Utah now operate according to the 360-degrees branding. The services of these agencies largely include print advertisements, TV advertisements, radio jingles, creating websites, web banners, direct marketing, e-mail marketing, telemarketing, designing packaging, outdoor promotion, and public relations.

Utah's economy has been kept open and free to attract investors and business. Government control and regulation of private sector activities are very few. Therefore in recent years Utah has become a major area for a number of growing and profitable business and commercial activities. Accordingly the advertising agencies are much sought after for their expertise in various activities involving exhibitions, conferences and meetings; tourism and hospitality sector; banking, finance and insurance; business and industrial consulting; information and communication technology and, small and medium manufacturing.

Excellence in advertisements
Not only is a good advertisement appealing to the masses, it certainly does connect with its target audience. It is simple, direct and hard hitting. For this it has to be memorable and easy to recall. A good advertisement also provides the core information quickly and makes an impact on the potential buyer's mind. And most important of all - it calls to viewers to make more enquiries on the product, either through internet search or by approaching the vendor or retailer. The quality of a good ad is thus reflected in its ability to convince, persuade and accept the product or the brand, resulting in its actual purchase. This talent of creating excellent ads is now seen in most reputed advertising agencies in Utah.

The print ad
A good print ad has certain unique features; one, the image whether actual or photograph, or graphic or illustration should be provocative; second, the headline should be worded strongly and thirdly, it must contain a well written copy, not more than ten to fifteen sentences, well typo-graphed and attractively displayed. Effective print advertisement never bombards the reader with too much information. The company's logo along with the contact addresses should be displayed towards the end of the advertisement.

The outdoor ad
The outdoor billboard ad should have a minimum number of words, five to six at the most and one clearly defined image of the product. A logo of the company or the brand should be displayed prominently in an outdoor advertisement.

Conveying the message within the timeline
In TV advertisement, the speed and quickness to make a lasting impression on the viewer's mind is most crucial. For radio jingles and TV commercials the timeline is usually around half-a-minute. In case of print advertisements, the timeframe to make a mark on the reader is much lesser, usually five to ten seconds only. Therefore the power of the advertisement lies in arousing the viewer's mind within this short span of time.

The importance of advertising in today's world cannot be underestimated. It is one dynamic way to send across the product or service information to the large number of potential customers. Good advertising always leads to a sale which translates into profit for the exporter or company.

Large Advertising Agencies Vs Small Agencies

Braxton Tulin - Friday, April 12, 2013

The one thing that a lot of advertising agencies claim is that they can cater for the needs of both large and small companies but when it comes down to it this might be stretching the truth slightly. What an advertising agency can realistically provide you with depends on a number of factors, which includes the size of the advertising agency and the size of the company that work needs to be carried out for. On top of this it depends on aspects such as budget and how long the advertising campaign needs to be running for. It is based on these factors as to whether you have your promotion and marketing performed by a large or small advertising agency.

There is a lot of debate around as to which is better a large or small agency but in all fairness neither of these can truly top the charts as what each of these has to offer differs. However it is automatically believed that a large advertising agency is always going to be better just because it is bigger. This isn't the case and the best way, as well as the only way, you can really judge which is better out of a large or small advertising agency is by looking at them in regards to your own business.

Lets start by first looking into small advertising agencies, these can, like large agencies, perform work on any size company however they are most suited to smaller businesses. The reason that I say this is because small companies will be able to afford them and the agency will have no trouble carrying out the work as it will be on a smaller scale, a large company however would need a long running advertising campaign on a much larger scale, something that a smaller agency may not have the resources to commit to, meaning the company may not gain all of the promotion and marketing that they are hoping for. So does this mean that large companies should stick to large agencies and small companies should stick to small agencies?

To put it simply yes, however there are a few exceptions to this, for example a small company could approach a large agency to produce a little bit of their overall advertising campaign or a bigger business could go to a smaller firm as a way of getting their advertising done inexpensively. However other than situations like this the above statement pretty much rings true.

There are a lot of large advertising agencies available to us but one of the most notable is Ogilvy, which was founded in 1948 and started with no clients and simply two members of staff. Today it has more than 450 plus offices in 169 cities and stands as one of the eight largest advertising networks in the world. Agencies such as this one hold the same concept as other leading ones, which is that smaller companies simply wouldn't be able to afford an hour's consultancy with them, let alone have an ad campaign run by them. It is agencies such as this that target and help the big players, for example some of Ogilvy's previous clients have included corporations such as Ford, Comfort and Nestle.

All companies want the best for their brand but where large companies are concerned they can afford the best advertising agencies to provide them with an advertising campaign that will get them remembered. It is clear that an advertising agency such as Ogilvy would only be interested in bigger brand companies who they hold respect for, in all fairness working for a lesser known company would do nothing for them. It is through aspects such as this that the evidence clearly stacks up; small agencies = small companies and large agencies = large companies.

CONTACT US

6995 South Union Park Ctr., Ste. 200
Salt Lake City, UT 84047

Direct: 801-557-4409
Toll-Free: 888-391-2287
Fax: 801-208-3801